Cradle-to-Cradle-prinzip - "Be good, not less bad"
Taking live and environmental protection in a positive direction

The NL-government and royal family decided to purchase only products who followed the cradle-to-cradle-prinzip.
By 2012 they will only purchase products 100% following that design principle.

Will NL-government apply their policy decision as well to Bonaire?

Dutch:
http://www.youtube.com/watch?v=Sqp1RL-iPlk&feature=related
http://www.youtube.com/watch?v=sTJL9rLDDAY&feature=related

English:
http://www.youtube.com/watch?v=-lq4Q8z48eU&feature=related

http://www.youtube.com/watch?v=MPgjHqp9tTM
http://www.youtube.com/watch?v=PBSm5FIq8UA&feature=related
http://www.youtube.com/watch?v=1B8fTujfL30&NR=1


Regards,
Detlef

An inspiring 50 min documentary on the Cradle to Cradle design concept

"Be good, not less bad", taking live and environmental protection positive not via a guilt management

http://video.google.nl/videoplay?docid=-3058533428492266222#

Waste = Food (An inspiring 50 min documentary on the Cradle to Cradle design concept) from NL.

An inspiring documentary on the Cradle to Cradle design concept of the chemist Michael Braungart and the architect William McDonough. Winner of the Silver Dragon at the Beijing International Science Film Festival 2006. OUTLINE: Man is the only creature that produces landfills. Natural resources are being depleted on a rapid scale while production and consumption are rising in na­tions like China and India. The waste production world wide is enormous and if we do not do anything we will soon have turned all our resources into one big messy landfill. But there is hope. The German chemist, Michael Braungart, and the American designer-architect William McDonough are fundamentally changing the way we produce and build. If waste would become food for the biosphere or the technosphere (all the technical products we make), produc­tion and consumption could become beneficial for the planet. A design and production concept that they call Cradle to Cradle. A concept that is seen as the next industrial revolution.

• Design every product in such a way that at the end of its lifecycle the component materials become a new resource.
• Design buildings in such a way that they produce energy and become a friend to the environment. Large companies like Ford and Nike are working with McDonough and Braun­gart to change their production facilities and their products. They realize that economically seen waste is destruction of capital. You make something with no value. Based on their ideas the Chinese government is working towards a circular economy where Waste = Food.

An amazing story that will definitely change your way of thinking about production and consumption. Director Rob van Hattum Research Gijs Meijer Swantee Production Karin Spiegel en Madeleine Somer Editors in Chief Doke Romeijn en Frank Wiering © VPRO 2006 http://www.vpro.nl/programma/tegenlicht/afleveringen/36632706/«

Michael Braungart Cradle to Cradle speech in New Zealand, 17 min:
http://video.google.nl/videoplay?docid=-3058533428492266222#docid=1736459593179444999

mp3 Audio's:

http://assets.panda.org/downloads/wild_talk_radio_nov_07_part_six.mp3
Cradle to Cradle is a book written by William McDonough and German chemist Michael Braungart. Basically it’s a manifesto calling for the transformation of industry through ecologically intelligent design. Wild Talk caught up with Michael Braungart at WWF’s One Planet Leaders Workshop. In the first part of this two-part series he explained what is the cradle to cradle solution.


http://assets.panda.org/downloads/part3_1.mp3
Cradle to cradle: Nature-inspired design principles
In Cradle to Cradle, William McDonough and Michael Braungart write about the transformation of industry through ecologically intelligent design – where designers employ the intelligence of natural systems to create products, industrial systems and buildings that allow nature and commerce to co-exist.. Wild Talk catches up with German chemist Michael Braungart at WWF’s One Planet Leaders Workshop to further explain the "cradle to cradle" solution.


http://greengaged.com/media/MICHAEL_BRAUNGART_and_PHILLIP_BALL_Conversation.mp3
Michael Braungart and Phillip Ball, 18 min
Tuesday, June 30, 2009 9:45 PM